Human psychy. Sushi is considered still to be a "luxury" item or at the least exotic. Seeing a pack for $3.99 would make people think it's going to make them sick. Seeing $11.99 range would make people think it is high quality, safer, and tastier even though it has the same ingredients as the $3.99 one.
It might have "the same ingredients" but a $4 sushi roll in my area will clearly have about 50% more rice and 50% less protein than a $12 sushi roll. And the wasabi is usually of higher quality and potency.
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u/Excellent_Major_3177 5d ago
Why is 3 pieces of a roll like 10 dollars????