r/Music 6d ago

Taylor Swift's Endorsement of Kamala Harris Has Resulted in a "400% to 500% Increase" in Voter Registration article

https://consequence.net/2024/09/taylor-swift-kamala-harris-endorsement-voter-registration/
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u/CitizenHalo 6d ago

Yeah, they’re certain. They’d be able to track user traffic from Instagram from the time she posted, or via her link (if it was a unique link, but I’m unsure if it was). The article was also updated to confirm:

“According to data firm TargetSmart, Swift’s endorsement has led to a “400% or 500% increase” in voter registration — between 9,000-10,000 people per hour.”

Considering that they usually get 30,000 visits A DAY, that’s insane traffic.

On a side note, in my younger days I used to wonder why A Listers avoided officially endorsing a President, little did I know back. While Taylor has just shown how powerful her influence is, it’ll be interesting to see how impactful it actually is (for me personally, I hope it boosts Kamala Harris’ chances over Don Chump.